How we helped a tourism company to launch their first startup
Experimente Brasilia is a platform that connects creators of authentic and creative tour experiences with people who want to get to know Brasília from a different perspective.
We worked together to understand their business model, what they wanted to transmit to their clients and what their biggest challenges were. We understood that they needed a platform that would enable them to showcase and sell unique experiences in Brasilia. After our first day, the first mockups were created. We defined how the experiences would be showcased and how the clients would be able to book their experiences.
How can we continue growing?
We launched Experimente Brasilia as a MVP. We strongly believe in gaining insights from your real customers, learning from them and then deciding what the next steps are. When it was time to make the evolutions, they had learned with the platform. The number of reservations had grown a lot, and they felt the necessity to automate the payment and schedule processes so that they could continue growing.
We implemented IUGU, an online payment tool that also manage subscriptions, calculates commissioning and tracks growth metrics. Now the user could buy and schedule their tour directly from the tour's page in an easy and intuitive experience.
As a part of those evolutions, we wanted the website to be available in several languages so that it would be understandable to non-Brazilian tourists. To do that in a fast but effective way, we integrated the platform with Google Translate so the user could choose in which language he wants to see the website. Lastly, we also worked on optimization and performance of the platform and the responsive version.
We're proud to have helped Experimente Brasilia become reality! From the idealization to the design, implementation, launching and the final result. We felt especially connected to the project's purpose. It shows that Brasilia is so much more than a city of politicians, it is a city full of art, creativity and people making things happen.
In the news
Since day one, Experimente Brasilia has gained a lot of visibility in the media, and it has been growing constantly. It's now a top-of-mind reference when thinking about creative tourism in Brasilia for tourists and residents of Brasilia.
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